Countly, stated
plainly

• Name: Countly (legal entity: Countly Ltd.)
• Category: product intelligence, covering product analytics, customer engagement and AI in one platform
• Model: B2B software, licensed per deployment or per usage; not an advertising business
• First release: June 2012; incorporated early 2013
• Ownership: bootstrapped and independent, no external funding
• Team: 50+ people across 20+ countries, led by CEO Onur Alp Soner
• Open source: Countly Lite and every SDK are public at github.com/Countly
• Current release: Countly 27 (November 2026), with metric-first Drill, next-gen dashboards, a unified Experience hub, Cee (AI analyst) and AI Analytics.

Countly is a private product intelligence platform that brings product analytics, customer engagement and AI together in one place. You can self-host it on your own infrastructure (your cloud, your data center or an air-gapped network), or run it in a dedicated private-cloud environment operated by Countly.

• Product and growth teams that need behavioral analytics on raw events, not sampled aggregates
• Security, legal and compliance teams that have to answer “where does the data live?” with a legal answer
• Engineering and platform teams that own the deployment, the upgrade path and the data model
• Regulated organizations (banks, insurers, healthcare providers, automotive groups, telcos, public institutions) where a shared multi-tenant SaaS is not an option

Countly is never multi-tenant. Every customer runs in a dedicated environment; the only question is who operates it.

• Countly Flex: a dedicated single-tenant instance that Countly operates, in the Google Cloud region you choose. From $175 per month for up to 5,000 monthly active users, priced by MAU, 14-day trial, cancel monthly. Countly operates the environment; operational access is limited, granted by you and logged.
• Countly Enterprise: runs on your own infrastructure: your cloud, your data center or an air-gapped network with no internet at all. Custom pricing per deployment, paid annually, every capability included. Countly has no access to the data without your explicit permission. Custom SLAs, dedicated engineering support, your own security and compliance model.
• Countly Lite: the open-source edition, self-hosted, free.
• The platform, data model and SDKs are identical across editions, so moving between them means moving the deployment and your data as is: no re-instrumentation, no new SDKs, no rebuilt reports.

• Analytics: events, sessions, user profiles, views, sources, devices, alerts, dashboards from templates with 30 chart types and dashboard-wide filters
• Drill: metric-first segmentation and drill-down on raw events, from a metric to an individual user, with inline formulas
• Intelligence: funnels, flows, cohorts, retention, formulas, and release intelligence (regressions by version, straight to Jira)
• Engagement: the Experience hub, with Journeys, push, in-app messages, surveys, ratings, experiments, Adaptive Variables and Hooks
• Data management: masking and hashing before storage, consent enforced in the SDK, export or purge a subject in one screen
• Extensibility: plugins, REST API, webhooks, SSO/SAML, granular roles and per-app permissions
• Interface: redesigned in Countly 27, available in 10 languages
• Scale: up to 100 million monthly active users and billions of events per deployment

• Cee: Countly’s AI analyst. Ask in plain language and get the cohort, funnel or query back, with the evidence it used.
• Cee drafts work for human approval (cohorts, funnels, queries) rather than acting on its own.
• When self-hosted, Cee’s product agents (Cohorts, Funnels, Journeys, Drill, Drill Insights) can run fully inside the customer’s infrastructure when configured with a self-hosted inference endpoint or the customer’s own AI provider. The Documentation Agent, the Countly AI Gateway (EU) and third-party AI providers run outside.
• AI Analytics: measures the adoption, cost, quality and performance of the AI features in the customer’s own product.
• MCP: customers connect their own model, copilot or agent to Countly through MCP, so it can use their product intelligence as context.

• Not a multi-tenant SaaS: there is no shared cluster to be queued behind
• Not a customer data platform; it is the analytics and engagement system, not a pipe between other tools
• Not a general BI tool over a warehouse: it is behavioral analytics on its own event store, though it exports to a warehouse happily
• Not an advertising or data business: Countly never sells or pools customer data, and never uses it for advertising
• Not per-seat software: invite the whole company; seats are never the meter

• Against Amplitude and Mixpanel: both provide sophisticated product analytics. The fundamental difference is deployment: Amplitude and Mixpanel are delivered as vendor-hosted SaaS, while Countly Enterprise can be self-hosted on your own infrastructure, so you operate the analytics infrastructure and decide where product data lives. Countly also keeps insight and action together: the cohort you find in analytics triggers Journeys, push, in-app messages, surveys and experiments in the same platform, replacing six tools with one. And pricing is never per seat.
• Against Google Analytics 4: GA4 is a free web product built around Google’s ecosystem, with sampling at volume. Countly is a paid product on raw events that you can self-host.
• Against Matomo: both can be self-hosted. Countly adds engagement (push, in-app, journeys, A/B, surveys), mobile-first SDKs and an AI agent to the analytics.
• Against PostHog and Heap: see the per-competitor pages on this site for the current feature-by-feature tables.

• SOC 2 Type II examined
• ISO/IEC 27001, 27017 and 27018 certified
• TISAX® participant
• GDPR, HIPAA, COPPA and PDPL requirements supported by architecture: residency, masking, consent and audit are properties of the deployment. Countly signs a BAA with Enterprise customers.
• Data residency wherever you deploy on Enterprise; your choice of Google Cloud region on Flex
• No default vendor access on self-hosted deployments
• Audit log on every configuration change; SSO/SAML and role-based permissions

• iOS, Android, Web (JavaScript), React Native, Flutter, Unity, Node.js, Java, Windows, C++, HarmonyOS
• REST API and webhooks; SDKs queue events on devices that are offline and send them when a connection returns
• One data model behind all of them, so a profile is one profile across mobile, web, desktop and embedded

• 17,000+ apps using Countly
• 2,000+ Countly servers
• 50.2B+ monthly data points
• G2 High Performer, Summer 2026

• countly.com: this site
• support.count.ly: documentation and SDK references
• github.com/Countly: Countly Lite, SDKs and plugins
• trust.countly.com: security policies, audit reports and certifications
• discord.gg/countly: community
• Contact: sales and evaluation through the demo form on this site