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Countly vs Google Analytics

Countly or Google Analytics.
Where should your
data live?

Both give product teams funnels, retention and cohorts. The difference is architectural: Google Analytics is delivered as vendor-hosted SaaS; Countly runs in a dedicated environment, in your region or on your own servers, with engagement and AI built into the same system.

Side by side

The differences
that decide

Deployment model, data residency, what is built in and how it is priced. Feature-by-feature comparisons change every quarter; these do not.

AspectGoogle AnalyticsCountly
DeploymentGoogle cloud, free tier and GA360Self-hosted or private cloud (dedicated)
Data residencyGoogle infrastructureYour region or your infrastructure
Data useSubject to Google termsYour data, under your control
Engagement built inVia other Google productsPush, in-app, journeys, experiments, surveys
Raw event accessExport to BigQueryRaw events in the product and via API
Mobile crash and performanceVia FirebaseBuilt in

Google Analytics is a trademark of Google LLC. Comparison based on publicly available information as of October 2026; features may change. Tell us if something is out of date.

FAQ

Questions about
Countly and Google Analytics

A straight answer to the question teams ask first. For anything else, talk to us.

Is Countly an alternative to Google Analytics?

Yes, for product teams. Google Analytics is a free web product built around Google’s ecosystem; Countly is product intelligence on raw events across web, mobile, desktop and connected products, with engagement built in and the option to self-host.

Migration

Moving from Google Analytics
to Countly

Tracking plans translate one to one; historical data can be imported through the API. Most teams run both in parallel for one release cycle.

Talk to us about migration
  1. 01

    Map

    Events and properties mapped to a Countly schema in the Data Manager.

  2. 02

    Instrument

    Countly SDK added next to the existing one; both run in parallel.

  3. 03

    Import

    Historical events and profiles imported through the API where needed.

  4. 04

    Switch

    Dashboards rebuilt, engagement moved, old tool retired.

Other comparisons

Countly against
the rest

The same architectural questions, asked of the other tools teams usually evaluate.

ComparisonCountly vs AmplitudeCompare ComparisonCountly vs MixpanelCompare ComparisonCountly vs HeapCompare ComparisonCountly vs MatomoCompare ComparisonCountly vs PostHogCompare

Switch

Same insights.
Your infrastructure.

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