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Feature · Data control

User Profiles

A complete understanding of users with individual-level data.

What it does

In practice

Every device gets a profile; identities merge on login. Backend systems add attributes through the API, and every report and campaign can segment by them.

Part of data control

Individual timelines

Sessions, events, crashes, messages received.

Custom properties

From SDKs and from your backend.

Identity merge

Across devices and platforms.

Works with

Same data,
next feature

Every feature reads and writes the same live data layer. These are the ones most often used together with this one.

All features
AnalyticsCohortsOpen Data controlCompliance HubOpen AnalyticsDrillOpen

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Every feature.
One data layer.

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