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Countly vs Matomo

Countly or Matomo.
Where should your
data live?

Both can be self-hosted, and both are open source. The difference is scope: Matomo is mostly web analytics; Countly is product intelligence across mobile, web, desktop and connected products, with engagement and AI built into the same platform.

Side by side

The differences
that decide

Deployment model, data residency, what is built in and how it is priced. Feature-by-feature comparisons change every quarter; these do not.

AspectMatomoCountly
DeploymentCloud or self-hostedSelf-hosted or private cloud (dedicated)
FocusWeb analyticsMobile, web, desktop product analytics
Engagement built inNoPush, in-app, journeys, experiments, surveys
Behavioral analyticsAggregated reportsRaw events in the product, by user
AINot a focusCee, AI analyst; product agents can run inside your infrastructure
Open sourceYesCountly Lite and SDKs on GitHub

Matomo is a trademark of InnoCraft Ltd. Comparison based on publicly available information as of October 2026; features may change. Tell us if something is out of date.

FAQ

Questions about
Countly and Matomo

A straight answer to the question teams ask first. For anything else, talk to us.

Is Countly an alternative to Matomo?

Yes. Both can be self-hosted and both are open source. Matomo focuses on web analytics; Countly covers mobile, web, desktop and connected products, and adds Journeys, push, in-app messages, surveys, experiments and Cee, the AI analyst.

Migration

Moving from Matomo
to Countly

Tracking plans translate one to one; historical data can be imported through the API. Most teams run both in parallel for one release cycle.

Talk to us about migration
  1. 01

    Map

    Events and properties mapped to a Countly schema in the Data Manager.

  2. 02

    Instrument

    Countly SDK added next to the existing one; both run in parallel.

  3. 03

    Import

    Historical events and profiles imported through the API where needed.

  4. 04

    Switch

    Dashboards rebuilt, engagement moved, old tool retired.

Other comparisons

Countly against
the rest

The same architectural questions, asked of the other tools teams usually evaluate.

ComparisonCountly vs AmplitudeCompare ComparisonCountly vs MixpanelCompare ComparisonCountly vs Google AnalyticsCompare ComparisonCountly vs HeapCompare ComparisonCountly vs PostHogCompare

Switch

Same insights.
Your infrastructure.

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