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Feature · Analytics

Cohorts

Dynamic user groups that update as behavior changes.

What it does

In practice

Build cohorts from any behavior or property and reuse them everywhere: in reports, journeys, push and experiments.

Part of analytics

Behavioral

Did X, did not do Y, in the last N days.

Live

Membership updates in real time.

Everywhere

Audiences for engagement, filters for analytics.

Works with

Same data,
next feature

Every feature reads and writes the same live data layer. These are the ones most often used together with this one.

All features
AnalyticsRetentionOpen EngagementJourneysOpen EngagementPush NotificationsOpen AnalyticsDrillOpen

Try it

Every feature.
One data layer.

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