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Feature · Engagement

Adaptive Variables

Change specific app features and behaviors without any code updates.

What it does

In practice

Define parameters with default values and modify them remotely. Test planned changes with segments and see how they affect retention and engagement.

Part of engagement

Parameters, remotely

Default values in the app, overrides from Countly.

Segmented rollouts

Different values for different cohorts and percentages.

Measured

Impact on retention, engagement and behavior on the same reports.

Combined

Works with Drill, A/B Testing and Cohorts.

Works with

Same data,
next feature

Every feature reads and writes the same live data layer. These are the ones most often used together with this one.

All features
EngagementA/B TestingOpen AnalyticsCohortsOpen AnalyticsCrashes & ErrorsOpen EngagementJourneysOpen

Try it

Every feature.
One data layer.

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