Feature · Analytics

Revenue Analytics

Revenue, LTV and paying-user behavior next to the events that drive them.

What it does

In practice

Purchases as events with sums, so revenue per session, LTV and conversion live in the same Drill, funnels and cohorts as everything else.

Part of analytics

Revenue events

Sums and counts per user and session.

LTV and ARPU

By cohort, platform, version.

Paying-user cohorts

Audiences for retention and up-sell.

Works with

Same data,
next feature

Every feature reads and writes the same live data layer. These are the ones most often used together with this one.

All features

Try it

Every feature.
One data layer.