Attractive because it needs no instrumentation and treacherous for the same reason, because every button rename silently changes what a report counts. Most teams that start with autocapture end up defining a tracking plan anyway, usually after the first analysis nobody trusts.
More in Data
- Customer Data Platform (CDP)A system that unifies customer data from several sources into one profile. Countly builds those profiles in the same store the analytics runs on.
- Data governanceThe rules for what is collected, how it is named, who may see it and how long it is kept, decided before the data becomes a report.
- Data pipelineThe path an event takes from the SDK to the store: validation, transformation, consent checks and masking, in that order.
- EventOne recorded action with a timestamp, a user and a set of properties. The unit everything else on this page is built from.
- Event propertiesThe attributes carried by an event (plan, screen, version, value) that make it possible to break a metric down later.
- Event trackingDeciding which actions matter, naming them consistently, and sending them from every platform the product runs on.