Consent is only meaningful if it is enforced where data is collected, not filtered out in the reporting layer afterwards. Countly’s Compliance Hub holds the consent state with the profile and applies it at ingestion, so an event that was never permitted is never stored.
More in Privacy
- AnonymizationIrreversibly stripping data of anything that could identify a person. Unlike pseudonymization, there is no key that brings the identity back.
- CCPACalifornia privacy law giving residents the right to know what is collected about them, to delete it, and to opt out of its sale.
- Data minimizationCollecting only what a stated purpose needs. The cheapest way to reduce risk is not to hold the data at all.
- Data residencyThe requirement that data physically stays in a given jurisdiction. On Flex you pick the region; on Enterprise it is wherever you deploy.
- Data sovereigntyThe principle that data is subject to the laws of the country it sits in, and that you, not a vendor, decide which country that is.
- GDPREU regulation governing personal data, covering the lawful basis for collection, rights to access and erasure, and real consequences for ignoring both.