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Customer story · Event technology

Eventpedia

How Eventpedia turns event app behavior into intelligence its clients can act on

Challenge

  • Conference and association clients needed behavioral analytics, and Eventpedia lacked the infrastructure.
  • A SQL Server setup was prohibitively expensive for millions of rows of attendee interaction data.
  • No visibility into feature adoption, sponsor ROI or roadmap priorities.

Solution

  • Countly’s API embedded analytics directly into Eventpedia’s own architecture.
  • Custom client dashboards inside the product instead of sending users elsewhere.
  • High-performance processing without maintaining a backend for it.

Results

  • Sponsor ROI measurable through tracked clicks on rotating advertisements.
  • Roadmap based on actual usage data rather than assumptions.
  • Engineering moved from infrastructure maintenance to product development.
  • Client retention strengthened through embedded intelligence.

“If you don’t collect the data of user behaviors, you won’t be able to tell how your users are using your system… and without that, I don’t know how you can have a product roadmap.”

TJ SunCEO, Eventpedia

Features used

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REST APIEventsDashboardsData points

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