A rate that rewards clickbait if read alone. Pair it with what happened after the click; a lower CTR that produces better activation is the better campaign.
More in Engagement
- Customer engagementThe messages, prompts and product changes aimed at a specific behavior, and the measurement of whether they worked.
- Engagement rateThe share of a targeted audience that reacted to a message or a prompt.
- Feature flagA switch that turns functionality on for a chosen segment without shipping a release.
- GeofencingTriggering an action when a device enters or leaves a defined area.
- In-app messagingMessages shown inside the product to a segment defined by behavior, rather than pushed to a device.
- Lifecycle marketingMessaging tied to where a user is in their relationship with the product rather than to the calendar.