Engagement is not a feeling; it is a set of actions you can name and count. The useful loop is narrow. Find a behavior in the data, act on exactly that segment, measure the effect in the same data.
More in Engagement
- Click-Through Rate (CTR)Clicks divided by impressions, for a message, a campaign or an in-product prompt.
- Engagement rateThe share of a targeted audience that reacted to a message or a prompt.
- Feature flagA switch that turns functionality on for a chosen segment without shipping a release.
- GeofencingTriggering an action when a device enters or leaves a defined area.
- In-app messagingMessages shown inside the product to a segment defined by behavior, rather than pushed to a device.
- Lifecycle marketingMessaging tied to where a user is in their relationship with the product rather than to the calendar.