The highest-context channel available, because it reaches someone already using the product. Its value collapses when messages fire on schedules rather than on behavior.
More in Engagement
- Click-Through Rate (CTR)Clicks divided by impressions, for a message, a campaign or an in-product prompt.
- Customer engagementThe messages, prompts and product changes aimed at a specific behavior, and the measurement of whether they worked.
- Engagement rateThe share of a targeted audience that reacted to a message or a prompt.
- Feature flagA switch that turns functionality on for a chosen segment without shipping a release.
- GeofencingTriggering an action when a device enters or leaves a defined area.
- Lifecycle marketingMessaging tied to where a user is in their relationship with the product rather than to the calendar.