Counting touchpoints is easy and rarely useful. Their sequence and the state of the person at each one is where the insight lives.
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- Click-Through Rate (CTR)Clicks divided by impressions, for a message, a campaign or an in-product prompt.
- Customer engagementThe messages, prompts and product changes aimed at a specific behavior, and the measurement of whether they worked.
- Engagement rateThe share of a targeted audience that reacted to a message or a prompt.
- Feature flagA switch that turns functionality on for a chosen segment without shipping a release.
- GeofencingTriggering an action when a device enters or leaves a defined area.
- In-app messagingMessages shown inside the product to a segment defined by behavior, rather than pushed to a device.